Free pack
The Founder Decode
Run your own brand diagnostic with Claude or ChatGPT. Five prompts, one form, and a Gap Map at the end that tells you where your brand is losing its meaning.
What it is
This is the same diagnostic sequence we run with paying clients. Not a teaser version of it. The questions, the order they go in, the sheet they feed and how to read the result.
The questions were never the valuable part. Anyone can ask them. The value is in knowing which answer to bet on, and that is a judgment you make with something at stake. If you run this yourself and it works, good. If you get stuck at the diagnosis, that is the part worth paying someone for.
What you end up with
- A Vision File — what you actually mean, in your own words, written down for the first time
- A Signal Audit — what your brand actually says, quoted rather than remembered
- A Gap Map — the distance between those two, and what the market hears as a result
- Three to five testable hypotheses, with metrics and dates attached
What is in the pack
- 00_START_HERE.pdf — The guide. Six pages, how the whole thing runs.
- 01_prompt_setup — Six questions, so the rest can be tailored to your brand.
- 02_prompt_build_my_form — Generates your Decode form, adapted to your brand's stage.
- 03_prompt_decipher — Turns your filled-in answers into a Vision File.
- 04_prompt_signal_audit — Reads your site and social, and quotes what it finds.
- 05_prompt_gap_map — Builds the Gap Map and names the gap.
- Founder_Decode_Form_STANDARD — The generic form, if you would rather work on paper.
One instruction above all others. Answer the form before you look at any analytics, any competitor, or your own website. Once you have seen the numbers you start explaining your brand in terms of what the numbers seem to want, and the version worth capturing is the one that exists before the dashboard gets a vote.
Get the pack
Download it straight away. No form, no drip sequence.
Download the Founder Decode pack
Ran it and found something? Got stuck at the diagnosis? Send us the Gap Map and we will tell you what we see in it, no charge and no pitch attached.
The limit of doing this alone
We normally run the interview step in person, and an interviewer does something you cannot do for yourself: they notice when your voice changes. The moment you get animated about a detail that is not on any slide, or defensive about a decision nobody questioned, is usually the moment the real brand shows up.
Two things help. Record yourself rather than typing, because people write in marketing language and speak in their own. And get one person who knows the business to read your answers and mark the three lines that surprised them.
The thinking behind the method is in what AI can and can’t do in brand strategy, and the cadence for revisiting it is in how often you should refresh your brand strategy.