Independent marketing lab for consumer brands
One Lab.
Your
Whole Marketing
Team.
Strategy, creative, performance and ecommerce, working together as one connected system.
Brands we’ve worked with
Poop Like A ChampionNatureBondPanther ArmorOur values / belief
Strategy Isn’t Declared.
It’s Discovered.
We believe the best brands are built in the space between founder conviction and customer reality. The founder brings the vision. The customer reveals what is clear, useful, desirable, and worth repeating.
Lab89 does not sell certainty from a deck. We build working hypotheses, put them into real channels, and let response data sharpen the brand until the promise lands.
Our job is to protect the ambition while improving the translation: better language, better creative, better offers, and a cleaner journey from first impression to sale.
Our methodology — the Alignment Loop
- 01
Decode
Founder vision, customer promise, and business context
- 02
Map
Where customer understanding, channels, and conversion drift apart
- 03
Hypothesise
Clear bets on the messages, offers, and assets most likely to close the gap
- 04
Test
Real creative in real channels, measured by response rather than opinion
- 05
Refine
Scale what gets understood, improve what does not, keep learning
What we do
Everything your brand
needs to move.
Lab89 brings strategy, creative, performance and day-to-day execution into one connected system.
Whether you are building a new brand or growing an existing one, we help every channel work towards the same goal.
Our capabilities
Our capabilities
One team connecting the thinking, the making and the day-to-day management.
- 01
Brand Management
Clear positioning, messaging and customer experience across every touchpoint.
- 02
Marketing Consultancy
Practical guidance on priorities, channels and what to do next.
- 03
Meta & Google Ads Management
Campaign strategy, creative testing, management and optimisation.
- 04
Shopify Store Management
Store updates, merchandising, campaigns and ongoing performance.
- 05
Conversion Rate Optimisation
A clearer journey that turns more existing traffic into revenue.
- 06
Social Media Marketing
Content strategy, campaign planning and creative direction.
- 07
Email Marketing
Campaigns, automated flows and retention strategy.
- 08
Amazon Brand Management
Marketplace strategy, listings, advertising and account growth.
Ways to work with us
Choose the stage your brand is in.
Brand Setup & Launch
For brands before launch or in their first year of trading.
Build the right foundations before going to market.
We shape your offer, sharpen your positioning and build a practical go-to-market plan, then set up the channels to launch it properly.
What you get
- Brand and offer strategy
- Go-to-market planning
- Shopify store setup
- Marketing channel planning
- Customer journey development
- Launch campaign strategy
- Email foundations
- Amazon setup
What type of clients
Founders who need Lab89 often face this.
Usually lifestyle, consumer, hospitality, wellness, food, beauty, travel, or premium service brands with a real offer and a communication gap between the business and the buyer.
- 01
The offer is stronger than the way it is explained
Customers need too much education before they understand why it matters.
- 02
The audience is interested, but not converting cleanly
Traffic, attention, or inquiries exist, but the journey from interest to purchase feels leaky.
- 03
The brand has outgrown its first positioning
What worked early now feels too narrow, too generic, or too hard to scale.
- 04
Channels are active, but the message is scattered
Website, ads, email, social, and sales conversations are not telling the same story.
- 05
The founder has the vision, but needs an outside system
You can feel what the brand should become, but need structure, testing, and execution rhythm.
Meet the founder
Creative instinct.
Commercial accountability.
Lab89 was founded by SweetEe Chin, a Malaysian marketer and brand builder with 15 years of experience across creative, ecommerce and commercial growth.
Having led marketing departments and managed brands as a full P&L owner, she understands that every marketing decision must also work for the wider business.
Contact
Bridge the gap
between what you mean
and what customers
experience.
If the brand is clear in your head but not landing the same way outside it, let’s find where the gap is and what to test next.
imagine@lab89.studio