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LAB89 FOUNDER DECODE — PROMPT 4 OF 5: SIGNAL AUDIT
Do this only AFTER you have your Vision File. Same conversation as
Prompt 3 is fine, or a fresh one with the Vision File pasted in.
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Now look at what my brand actually says in public, as a stranger
meets it.

WHAT I AM GIVING YOU
Website: [PASTE URL]
Instagram / TikTok / other: [PASTE HANDLES OR URLS]
Marketplace listing, if any: [PASTE URL]

If you can browse, read them yourself. If you cannot browse, or a
page will not load, say so plainly and ask me to paste the copy
instead. Do not guess what is on a page you have not read, and do
not work from what you remember about the brand.

CAPTURE THIS, VERBATIM
Quote. Do not paraphrase - paraphrasing is how a problem gets
quietly fixed in the retelling.

| Touchpoint | What to capture |
| Homepage, first screen | Headline and subhead, word for word |
| Pop-up, if any | What it offers, and how soon it appears |
| About page | The mission sentence, word for word |
| One product page | First three lines of the description |
| Last nine social posts | What the dominant subject actually is |
| Pricing display | Is a discount visible? How prominent? |
| Footer and legal copy | Old entity names, old taglines, old claims |

THEN ANSWER FIVE THINGS

1. **Dominant message.** In one sentence: what does a stranger
   receive in the first ten seconds?
2. **Dominant emotion.** One word.
3. **Consistency.** Where do the touchpoints disagree with each
   other?
4. **Unintended signals.** What is this brand accidentally
   communicating? Price sensitivity, size, age, category, who it is
   for. Be specific and be blunt - a polite audit is useless.
5. **Missing signals.** Take the Vision File. What does the founder
   clearly believe that appears on NO touchpoint anywhere?

Question 5 is the important one. Answer it last and answer it in
detail, quoting the Vision File line and then stating plainly where
it does and does not appear.

RULES
- Do not suggest fixes yet. That comes after the Gap Map.
- Do not soften. If the About page says something that contradicts
  the founder's stated position, say so directly and quote both.
- Mark anything you inferred rather than read as [inferred].

OUTPUT
Title it: SIGNAL AUDIT — [BRAND], [today's date]
Keep it to the table plus the five answers. No preamble.

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Made by Lab89. Use this freely, including with your own clients.

Got stuck at the diagnosis, or want to work on something together?
Send us the Gap Map - no charge, no pitch attached.

  imagine@lab89.studio  ·  lab89.studio
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